In many German government offices there is still a huge gap between men and women in leadership roles. To get closer to 50% women in higher positions and increasing the general equality I worked on a 12 month campaign featuring a new topic every month across a website and Instagram.
The Website shows the different stages of the campaign, offers a preview of the next chapters and gives you all the information you need. The expressiv design of the campaign was continued throughout all formats.
Of course it is also important to spread the messages of the campaign locally. We developed several print-products to spread the message offline. These Products will make the user reflect on their gender-bias, give them useful information about gender-equality or a simple step-by-step guide on how to make a difference.
