For my bachelor thesis I wanted to focus on a topic that is really close to my heart. The result is an app that helps young people in crisis reach out and get help. The app offers a live chat with counsellors and a diary that offers an opportunity to keep track of emotions and helps to improve them.
Also the campaign is not your average campaign with a crying child and a telephone-number. "FLOAT"s advertising uses the language and aesthetic teenagers are used to and delivers the same easy to use and fun approach as the app does.