Crisis-services should catch up to the 21. Century
Current crisis-services is unattractive and unintuitive, especially for young users.
Crisis and depression have become omnipresent. Suicide is the second most cause for death amongst teenagers. They especially struggle with many changes and often don’t have anyone to talk to about these struggles. The crisis-help that are out there sadly don’t often get used by teenagers, as they don’t cover their needs.
FLOAT offers a crisis-service that is targeted toward teenagers and their use of smartphones. It works as a network of participating crisis-services to deliver the best help possible. The centerpiece is a crisis-chat with trained helpers and a journal to stay in touch with feelings.
FLOAT is crisis-intervention and prevention. The earlier help is provided the better are the success rates. It should be easy to receive help and feel natural. FLOAT delivers this simple help through a device that everybody has - the smartphone.
Quick overview of what the app has to offer.
The buoy „Flo“ introduces the App tot he teenagers. There they get a first feel of how simple the app is and can build trust.
It also gives a small introduction into the World of crisis and how you get back on track of things and don’t get drowned by bad emotions and feeling - this is also the inspiration for the name „FLOAT“ and the buoy.
The first contact with "Flo"
The aim is to provide help as quick as possible. To use waiting periods „Flo“ asks a few question to get some information about the Problem. This way the helper can already see some information as they get connected.
If the teenager uses special wording that can be connected with suicidal thoughts, „Flo“ can prioritize the connection with a trained helper and offer quicker help.
Chat with a trained helper.
After the teenager has agreed to be connected with an actual helper the chat starts immediately. This is a place where the teenager can let go of everything and get the help they need.
Identify feelings and find the causes for specific emotions.
Just getting in touch with your emotions is already a huge help. The teenager can do this in a digital journey, where they take a couple of minutes to get in touch with themselves.
Get insights on your emotional trends.
„FLOAT“ offers a way to view how emotions develop throughout time. It can even tell the teenager what habits have been helpful or give tipps on what might be a good action to better specific moments.
Always recieve the help you really need.
It is not only easy to get in touch with a helper, „FLOAT“ also offers different ways of recieving help. Teenagers can see different Services based on their location and time. Visiting a crisis service has never been more barrier-free.
The barrier-free help also stretches out on the website.
The website also starts directly with a chat. Teenagers can immediately start a conversation. The website is addressed to the teenager, making them feel in charge of thing.
A Campaign to spark awareness across schools and universities.
Also the campaign is not your average campaign with a crying child and a telephone-number. "FLOAT"s advertising uses the language and aesthetic teenagers are used to and delivers the same easy to use and fun approach as the app does.
Quick help through chocolate, long lasting help through "FLOAT"
„Teenagers are not depressive“, „That’s just a phase“ and „eat some chocolate, you’ll feel better then.“ are phases that are stuck in society. This little marketing-stunt what’s to turn these prejudices into actual help.